fbpx

What is the Purpose of Marketing to Businesses?

What is the purpose of marketing? To sell more stuff, right? Wrong. Perhaps during the post World War II era this idea was true. When the American economy was leading the charge forward in consumerism, and the vacuum cleaner, television rat races that ensued in many households across the country led the day, you could work off the simple premise of, ‘sell more stuff’.  However, this is not true anymore. 

The market today is fractured, fragmented, and far more fickle than it has been in any other time in history.  Options are abundant, choices plentiful, and decisions often made in the nuance between competitors, products or services. If you move forward with the basic premise of, ‘sell more stuff,’ you are unlikely to find success.  In a market full of niche ideas, niche products, and niche services you truly have to work on two fronts: 1. Differentiate yourself. 2. Grow your base of true believers and super fans.

In a marketplace full of niches and customers/consumers who can choose to be fickle, how do you differentiate yourself?  Here at BartenMEDIA we believe you accomplish this through authenticity, candid engagement, and a hyper focus on ensuring your customers have the best experience possible with your offering. With an abundance of choices, customers can look endlessly for the best experience. Afterall, no one wants to spend their money and be disappointed. Information is accessible at everyone’s fingertips and the vetting process is now easier than it has ever been.  Make sure your information is out there, available and accurate. This is the age of digital marketing, but it is not the age of ‘sell more stuff’ digital marketing. It is the age of ‘who are you’ and ‘what do you stand for’ digital marketing. 

The purpose of marketing, specifically social media and social media marketing, is to show people who you are, who your teams are, and why you and your teams are in the grind everyday. Demonstrate your passion, show people you care about providing high quality, you want your customers to become repeat customers, and let these simple ideas lead your campaigns. The point of marketing is to build credit with your base. To allow you the opportunity to sell to them when the time comes.  It is important to design your marketing in a manner that allows you to charge a price which maximizes your margin.  

Remember if you price yourself low, you can never afford to market. Use your marketing as a tool against which you can measure a return on investment (ROI) and allow your marketing to set your price. Authenticity, engagement, and passion are drivers of successful social media campaigns.  While the paid ads and boosted posts have their place, our teams at BartenMEDIA like to use these as tools to raise awareness and invite new people to follow your firm on the journey of success and relationship building. 

Successful marketing is built on trust. Trust that you as a firm will respect people’s time and trust and that you will respect them as a customer and potential customer and keep their information safe & protected from unwanted, unintended uses. Likewise you are trusting your followers, fans, and customers to provide you with support, candid feedback, open dialogue, and referrals. This is how marketing works best.

Advertising and marketing are not one in the same. Marketing is building trust between your brand, your firm, you as an individual, and your consumer base. Marketing is done over time, post by post, video by video, engagement by engagement, email by email, and comment by comment. Build credit with your fans, followers, and customers. Build trust. Use advertising to build awareness, promote specific happenings, events, or extend invitations to potentially new followers. Don’t use boosted posts or paid ads to ‘sell,’ let your marketing do that. By adding value,  providing insights and useful information, by being consistent, and engaging with your audience you build a reputation as an authority. You gain respect. When the time comes and your customers need your product or service, they won’t hesitate to hire you. That is the purpose of marketing.

36 thoughts on “What is the Purpose of Marketing to Businesses?”

  1. I was more than happy to find this website. I wanted
    to thank you for ones time for this particularly fantastic read!!
    I definitely savored every little bit of it and I have
    you book marked to check out new information in your website.

  2. Howdy! Would you mind if I share your blog with my facebook group?
    There’s a lot of people that I think would really enjoy
    your content. Please let me know. Cheers

  3. Nice post. I learn something new and challenging on sites I stumbleupon every day.
    It will always be exciting to read articles from other
    authors and use a little something from their websites.

  4. I believe this is one of the such a lot important info for me.
    And i am glad reading your article. But wanna remark on some general things, The website taste is perfect, the articles is really
    great : D. Excellent activity, cheers

  5. I’ll right away take hold of your rss as I can’t find your email subscription link
    or newsletter service. Do you have any? Kindly permit me
    recognize in order that I may subscribe. Thanks.

  6. Excellent goods from you, man. I’ve understand your
    stuff previous to and you’re just too fantastic. I actually like what you’ve
    acquired here, really like what you are stating and the way in which you say it.
    You make it entertaining and you still care for to keep it sensible.
    I can’t wait to read much more from you. This is really a tremendous site.

  7. Undeniably believe that which you stated. Your favorite reason appeared to be on the internet the
    easiest thing to be aware of. I say to you, I certainly get irked while
    people consider worries that they plainly don’t know about.
    You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal.
    Will likely be back to get more. Thanks

  8. Fantastic blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own website soon but I’m a little lost on everything.

    Would you suggest starting with a free platform like WordPress
    or go for a paid option? There are so many options out there
    that I’m totally confused .. Any ideas? Appreciate it!

  9. I got this web page from my friend who informed me concerning
    this site and now this time I am visiting this web page and reading very informative
    content here.

  10. wonderful publish, very informative. I’m wondering why the opposite specialists of
    this sector don’t understand this. You should proceed your writing.
    I am sure, you have a great readers’ base already!

  11. I used to be suggested this website through my cousin. I’m
    not certain whether this publish is written through him as nobody else know such designated approximately my difficulty.
    You’re wonderful! Thank you!

  12. Hey! This is my first comment here so I just wanted to give a quick shout out and say I truly
    enjoy reading your articles. Can you recommend any other blogs/websites/forums that
    deal with the same subjects? Thank you!

  13. I have been surfing on-line more than 3 hours today, but I never found any interesting article like yours.

    It can be beautiful price enough in my opinion. In my opinion,
    if all web owners and bloggers made just right content material as you almost certainly did, the
    web will be far more helpful than before.

    Feel free to surf to my site – JayKSnyder

  14. After going over a number of the blog articles on your web site, I
    seriously appreciate your way of writing a blog.

    I saved as a favorite it to my bookmark website list and will
    be checking back in the near future. Please visit my web site as well and tell me how you feel.

  15. Interesting blog! Is your theme custom made or did
    you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine.
    Please let me know where you got your design. Thank you

  16. Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I’m going to return yet again since i have book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.

  17. I’m now not certain the area you’re having your info,
    but great topic. I must spend a little while learning considerably more or exercising
    more. Thanks for wonderful information I was looking for this info for my mission.

    Stop by my homepage ErmaUGittens

  18. Good day! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll
    be book-marking and checking back often!

Leave a Comment

Your email address will not be published.

20 − 1 =